Ethos Tracking

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Often social impact teams think about how to flex dollars, people, things … but what about policy? In this week’s social impact power chat, we sit down with Brian Rubenstein, the President of Rubenstein Impact Group, who shares his journey into social impact, detailing his transition from political campaigns to advocacy work with the American Cancer Society. He emphasizes the importance of advocacy in nonprofit organizations, discussing how it can enhance fundraising efforts and create meaningful societal change in a way that little else could. Brian provides insights on setting goals for advocacy campaigns and the necessity of involving diverse team members to ensure effective engagement. If you’re looking to make big waves, and not heading to a Capitol building near you give this episode a listen. It might very well help you set new targets for your 2025 efforts. 


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Social Impact Power Chat with Brian Rubenstein of the Rubenstein Impact Group

Protip: When a mission-driven business holds itself accountable for profit and purpose using the same KPIs, both goals are strengthened. We unwrap this concept in this week’s  Social Impact Power Chat with Dominic Engels, CEO of Revolution Foods, a Public Benefit Corporation and B Corp that helps eliminate food insecurity by delivering quality meals to K-12 students and community members. Dominic emphasizes the importance of food access, the impact of regulatory frameworks, and the need for effective measurement - not just capturing the data that is easy to tabulate, but also the information that shows real value (think meals eaten, not simply meals served). We even hit on the future global food accessibility and nutrition. All in fourteen minutes!  

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Social Impact Power Chat with Dominic Engels of Revolution Foods

In this week’s Social Impact Power Chat, I got to sit down with John Brothers, President of T. Rowe Price Charitable and the T. Rowe Price Foundation. I first met John eight years ago at a conference. He spoke on a panel about T. Rowe’s powerful place based efforts in Baltimore - I was impressed then, and remain even more so today. John digs into how he thinks about relationships, deep listening, and resource alignment. We also “nerd out” on governance and new ways to think through public-private partnerships. Mostly, it’s just fun to spend fifteen minutes listening to John’s contagious big-heartedness.  


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Social Impact Power Chat with John Brothers of the T. Rowe Price Foundation

In this week’s #socialimpactpowerchat, I had the great pleasure to speak with Curran Hughes, President and Co-founder of Renegade Plastics. Like so many of our guests, Curran got his professional start in the nonprofit world. Years later, he’s bringing that same ethos to his role as a founder. Renegade Plastics, which aims to prove that plastics can be both sustainable and good business, is proving it is possible to eliminate toxic and unsustainable plastics from the supply chain. Curran gives us a backstage pass to the evolution of Renegade Plastics from concept to market, and is a must listen for anyone thinking about #sustainability, #impactinvestment, or #socialentrepreneurship.

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Social Impact Power Chat with Curran Hughes of Renegade Plastics

In this week’s #SocialImpactPowerChat, we sit down with the incredibly thoughtful Anne Bahr Thompson. Anne has been speaking (and leading the way) in the impact world for years - not because it’s on trend, but because it’s where her heart is. In this conversation - we discuss how Anne helps teams get comfortable with a heart forward approach, and the value it can yield from marketing to supply chain to overall corporate practices. She also shares the shift she’s seeing in impact from the concept of hero mentality to a quieter, more humble approach.

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Social Impact Power Chat with Anne Bahr Thompson, Author of Do Good, Purpose Advisor and Global Brand Strategist

Our latest Social Impact Power Chat features Kira Traore, Head of Social Impact at Chime. Drawing from a career that’s arched from the Peace Corp to CSR, she draws on her decades of experience and shares well-defined strategies that benefit impact work at any scale. Do what you’re best at. Relationships matter. Connecting impact work to business objectives gives critical weight to the work. Give a listen to double-click on these pearls of wisdom, and more. 

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Social Impact Power Chat with Kira Traore of Chime

In this week’s Social Impact Power Chat, we sat down with Kent Seton, lawyer and CEO + Chairman of the Edward Charles Foundation. We got into the weeds on the role of fiscal sponsorships in the philanthropic landscape, intentional hiring, and why getting bogged down in process can hinder your ability to make an impact.   

Kent is a big believer in the power of people to do amazing things (as am I!), and gives helpful food for thought on how to remove some of the administrative burden that often gets in the way of people accomplishing their best good work.



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Social Impact Power Chat with Kent Seton of the Edward Charles Foundation

We had a great time visiting with this week’s Social Impact Power Chat guest, the always impressive Jake Wood, who brings us into his world as the cofounder and CEO of Groundswell. If you are interested in leadership and excellence in social impact, or the ins and outs of employee giving programs, this episode’s for you. 

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Social Impact Power Chat with Jake Wood of Groundswell

This week’s Social Impact Power Chat guest Maddy Kulkarni shares so much great advice that she broke the mold (spoiler alert - watch until the end for a bonus clip!). Among Maddy’s many impressive hats, including Fortune 50 Impact leader and adjunct professor, she’s added a new one as founder and CEO of Citizen Marketing Group, which helps clients across the for profit and nonprofit ecosystem amplify their social impact initiatives, and build brand equity in the process. In this chat, Maddy draws on all of this experience to share a tremendous amount of wisdom, including how marketing teams can rethink the 4P framework to add a 5th!: Product, price, placement, promotion + PARTNERSHIPS! 


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Social Impact Power Chat with Maddy Kulkarni of Citizen Marketing Group 

“Embrace the messy!” Wise words from Justin Markell, Founding Partner of ValuesCo, a tech platform that empowers multi-stakeholder collaboration through gamified campaigns.

If these buzzwords excite (or confuse!) you, you’ll certainly want to learn more from this week’s episode of Social Impact Power Chats. 

Justin’s focus? How to engage younger generations in social impact campaigns that actually move the needle, and make social impact more fun for both brands and consumers. 


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Social Impact Power Chat with Justin Markell of ValuesCo

Some of the most innovative work in impact investment is happening in food and agriculture. In this week’s Power Chat, we dig into the details with the whip smart Founding General Partner of Rethink Food, Rini Greenfield. Rethink Food is on a mission to help transform the food system by investing in disruptive ideas and technologies that reduce costs, increase access to healthy food, and prioritize positive environmental effects. They invest in early-stage companies run by creative, diverse teams, and are a great example of impact investment in action. 


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Social Impact Power Chat with Rini Greenfield of Rethink Food 

Have you ever gone to a social impact event and thought, “That money could have been better spent serving XYZ goal…”  I know I certainly have… and so has Jodie Blum. 

This is exactly why she launched her own social impact agency, The Co-llective. Jodie’s aim was to embed substance and strategy into the social impact event space. Listen to hear how she works with entertainers, athletes, and brands to make an impact in a more meaningful and mindful way. 

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Social Impact Power Chat with Jodie Blum of The Co-llective Social Impact Agency

Rest, equity, and power parity—these are all topics that the brilliant Kaci Patterson, founder of Social Good Solutions gets into on this #SocialImpactPowerChat. 

So much of our social impact, ESG, and CSR work is go, go go, give, give give. 

As an impact expert, Kaci emphasizes the significance of rest and how her firm incorporates structured rest into its work culture. She also highlights the importance of co-designing cohorts and creating power parity in decision-making. 

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Social Impact Power Chats with Kaci Patterson of Social Good Solutions 

You’ve probably heard of greenwashing, but have you ever heard of the inverted concept of greenhushing? In this week’s episode of Social Impact Power Chats, Strat Labs CEO and Founder Elizabeth Neufeld digs into this fascinating term. 

Neufeld suggests that companies sometimes fail to convey the essence of their ESG work because they are so hung up on the technicality of it all. She encourages businesses to get back to purpose-driven storytelling by sharing an authentic narrative that centers on organizations/partners/causes rather than the brand itself. 

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Social Impact Power Chat with Elizabeth Neufeld of Strat Labs 

In this thought provoking Social Impact Power Chat, Jon Schultz, Group Director at top ad agency David & Goliath, delves into the transformative world of purpose-based advertising and ESG marketing. From Fortune 100 retainer clients to impactful pro bono work, discover how David & Goliath is shaping narratives that drive positive change. Jon explores the agency’s award-winning collaboration with the Child Rescue Coalition, showcasing the profound impact of strategic storytelling to drive social good.

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Social Impact Power Chat with Jon Schultz of David & Goliath

Do you know anyone with a Master’s Degree in Corporate Social Responsibility? Well, now you do!

On this week’s Social Impact Power Chat, we are joined by the inspiring Taylor Amerman, who shares how studying CSR at University of Nottingham in England helped her get to where she is today.

As the Director of Global Social Impact at CDW, a Fortune 500 technology company, Taylor digs into how she thinks about digital equity, empowering coworkers to get involved in their local communities, and aligning corporate and CSR values.

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Social Impact Power Chat with Taylor Amerman of CDW

Nina Rauch, Lemonade’s Senior Social Impact Lead, wins the award for the most efficient Social Impact Power Chat! Not surprising, considering this dynamo started a nonprofit at age 16! Clocking in at ~7 minutes, this podcast episode is jam-packed with substance and soul. 

Nina acknowledges how hard it can be to break into professional social impact roles, and argues that we need to build better bridges for people looking to move through the nonprofit to for-profit professional pipeline.

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Social Impact Power Chat with Nina Rauch of Lemonade

“If corporations are treated like people, then we should encourage them to be good “people” in society, right?” This is a great thesis from a great thinker (and lovely person) — Darren Sudman, Founder and CEO of social impact consulting firm Unless. 
In this week’s Social Impact Power Chat, Darren walks us through his path from bankruptcy lawyer to nonprofit founder to corporate executive to social impact consultant, and how in his current day-to-day, he helps companies leave it better than they found it.

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Social Impact Power Chat with Darren Sudman of Unless

Deidre Lind, who now runs A Better Impact consulting agency, is an impact maven with some of the best experience in the business. In this week’s Social Impact Power Chat, Deidre takes us back to four years ago. It was the early days of the COVID-19 pandemic and she and her team at the Mayor’s Fund for Los Angeles activated philanthropy and policy to help Angelenos in need. In less than a month, almost $36.7M had been distributed to over 100,000 individuals!

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Social Impact Power Chat with Deidre Lind of A Better Impact

XPRIZE uses friendly competition to incentivize the public to contribute solutions to the world’s most complex challenges. By crowdsourcing from individuals from all walks of life, it fosters diversity in perspectives and removes barriers to access. It’s even gone so far as driving policy change. 

At Ethos Giving, we love how XPRIZE catalyzes impact. Needless to say, we were VERY excited to have XPRIZE’s Chief Impact Officer, Andrew Tauhert, on this week’s podcast episode. We hope you are inspired by this Social Impact Power Chat—so much so that you may even enter an upcoming XPRIZE competition.

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Social Impact Power Chat with Andrew Tauhert of XPRIZE

Bryan Breckenridge and Corey Marshall of VITAL bring double the fun to this episode, as they discuss their journey into social impact work and the importance of integrating impact into the DNA of companies. 

Bryan and Corey highlight the need for impact professionals to speak the language of business and align impact strategies with the core objectives of the organization. This riveting and sometimes humorous conversation emphasizes the value of impact work in driving revenue growth, employee engagement, and brand reputation. 

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Social Impact Power Chat with Corey Marshall and Bryan Breckenridge of VITAL

Sara Guderyahn, the VP of Social Impact and Outreach for the Chicago Blackhawks talks about the transformation of the foundation's social impact work. Sara shares how they shifted from a “confetti philanthropy” approach to a relationship-centered approach, focusing on community engagement and collaboration. She also highlights the Support West program, which champions minority-owned small businesses on the West Side of Chicago. 

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Social Impact Power Chat with Sara Guderyahn of Chicago Blackhawks

From tech company to nonprofit to VC fund, Jonathan Azoff, Co-Founder and General Partner at SNOCAP, has had a fascinating journey into the world of social impact. SNOCAP is a fund that invests in platforms that directly and indirectly solve the climate crisis, which Jonathan and his colleagues launched after having a powerful experience at one of the food world’s most dynamic nonprofit incubators.

In this episode, Jonathan explains why he thinks the term “climate tech” will soon become a thing of the past.  He also touches on how we can look upstream at corporate supply chains to make more sustainable business decisions. 

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Social Impact Power Chat with Jonathan Azoff of SNOCAP

We had a great time connecting with Amar Shah, Co-Founder and President of Change (great name, no?).

We fit a lot into xx minutes—and we love that this chat has something for everyone. In this Social Impact Power Chat, we discuss why Amar was inspired to launch a tech-for-good offering, the challenges companies face in running cause marketing campaigns at scale, the future of CSR, and how to use AI to drive impact. 

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Social Impact Power Chat with Amar Shah of Change

It’s always a plus when we get to power chat with an old friend -- we know you’ll enjoy this week’s conversation with the tour de force that is Elyse Cohen as much as we did. As the VP of Social Impact and Inclusion at Selena Gomez’s Rare Beauty, Elyse and her team are serious about addressing mental health, and are a perfect illustration of what we call the “philanthropy plus” approach. Whether through brand and thought leadership, or advocacy and giving, they utilize 100% of the tools at their disposal to create impact on this critical issue.  

Elyse also shares a valuable take on how a GenZ audience can help a brand go deeper on impact, and how Rare Beauty is redefining self-acceptance (which is amazing when you think about the beauty brands of yesteryear).