Social Impact Power Chat with Elizabeth Neufeld of Strat Labs

You’ve probably heard of greenwashing, but have you ever heard of the inverted concept of greenhushing? In this week’s episode of Social Impact Power Chats, Strat Labs CEO and Founder Elizabeth Neufeld digs into this fascinating term. Neufeld suggests that companies sometimes fail to convey the essence of their ESG work because they are so hung up on the technicality of it all. She encourages businesses to get back to purpose-driven storytelling by sharing an authentic narrative that centers on organizations/partners/causes rather than the brand itself.