Social Impact Power Chat with Elyse Cohen of Rare Beauty
It’s always a plus when we get to power chat with an old friend -- we know you’ll enjoy this week’s conversation with the tour de force that is Elyse Cohen as much as we did. As the VP of Social Impact and Inclusion at Selena Gomez’s Rare Beauty, Elyse and her team are serious about addressing mental health, and are a perfect illustration of what we call the “philanthropy plus” approach. Whether through brand and thought leadership, or advocacy and giving, they utilize 100% of the tools at their disposal to create impact on this critical issue.
Elyse also shares a valuable take on how a GenZ audience can help a brand go deeper on impact, and how Rare Beauty is redefining self-acceptance (which is amazing when you think about the beauty brands of yesteryear).