There’s always lots of chatter about Super Bowl spots. Winning a Clio is one thing. But if an ad is centered around making a difference - shouldn’t the bar for excellence include whether the impact work is working?
Our founder and CEO Emily Kane Miller tackled this question in two ways:
1) First, she sat down with the amazing Paul Rieckhoff, Founder of Iraq and Afghanistan Veterans of America (IAVA) and President of Righteous Media - to chat about all things cause at Super Bowl LVII. You can watch the recording here.
2) As she’s done in year’s past - Emily put pen to paper and digs into all of the ads that centered cause, including which ones got it right and which ones fumbled. You can find the article here.
Have thoughts - on any of this? We’d love to hear! You can easily book time with Emily here.