There’s always lots of chatter about Super Bowl spots. Winning a Clio is one thing — but if an ad is centered around making a difference, shouldn’t the bar for excellence include whether the impact work is working?
As she’s done in year’s past, Emily Kane Miller put pen to paper to dig into all of Sunday night’s cause-marketing ads, including which ones got it right and which ones fumbled. (Thanks C-Suite Media / CSQ - Voice of the C-Suite!) You can read more here.