Super Bowl Sunday is the single most viewed (and most expensive) day for advertising. More recently, these ads have been used as a vehicle for brands to amplify their impact work. A few years ago we got curious, and began exploring: With countless companies incorporating cause-related efforts into their spots, which ads represent the real deal, and which ones are simply Good Washing?
For our third year running, Emily Kane Miller will play Monday Morning Quarterback -- grading all the cause-based commercials airing at SuperBowlLVII, and digging into which brands got it right and which ones fumbled. You can read more here.