More than anything, giving feels good. Becoming a donor to a charitable cause is usually an emotional act. Most people give because of a feeling they have more than because of a rational thought process or planned-out strategy.
I’ve spent nearly two decades as a professional in philanthropy, and I’m here to tell you that if you want to make a maximum impact as a donor—and have a rewarding experience in the process—you need to engage both your heart and head.
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