Cash: Flexing your dollars to benefit social impact, for example: 501(c)3 donations (including matching funds), 501(c)4 political contributions, or spending money with a values aligned business.
In-Kind: For businesses, donating non-monetary contributions of beneficial goods or services.
Activation: For nonprofits, programmatic and educational work related to your core mission, and the reason you exist as a nonprofit.
Volunteerism: Providing voluntary skilled or unskilled labor opportunities (e.g.: community service).
Advocacy: Asserting individual or brand leadership to defend or support a cause or policy, either in the public sphere (e.g.: legislation) or private sphere (e.g.: trade association statement).
Employee Initiatives: Taking “above and beyond” company action to support employees and their families.
Community: Leveraging your organization’s power to engage people in person or online and mobilizing this audience to serve a social impact goal.
DEI: Including programs and policies that support diversity, equity, and inclusion.
Supply Chain: Advancing social and environmental goals and prioritizing mission-aligned vendors.
Sustainability: Tracking environmental impact and holding teams accountable to meaningful environmental stewardship.
Partnerships: When nonprofits and businesses collaborate to create social impact value that one could not achieve without the other.
Fundraising: Generating funds to support nonprofit work.
Sales: Selling products or services that inherently support social impact objectives.
Impact Investing: Using the corpus of a fund or other working capital to invest in mission-aligned for-profit businesses.
