15 Essential Aspects Of Any Successful Brand

15 Essential Aspects Of Any Successful Brand

By: Emily Kane Miller

In a recent Forbes article, Emily Kane Miller — a member of the  Forbes Business Council — shared advice about incorporating genuine purpose into your brand:

“Today, many brands are leaning into purpose—infusing it into key communications, targeted messaging and even products. Ensuring that anything you say can be backed up with aligned programming, impact measurement and real engagement is key to getting the purpose right. It is essential to make sure that this content doesn’t just sound good but actually is good.”

Full piece: https://lnkd.in/gkpZrz6G

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